SUGARWICK created the brand voice to launch Oliver Grace, an online fashion retail destination targeted at millennial women.
The result was a mix of WWJD (What Would Jennifer Lawrence Do?) with a confident, playfully sexy, witty and irreverent brand personality that sparked major brand buzz, love and sell-outs of limited-edition clothing and accessories collections.
SUGARWICK crafted web content, advertising and promotional copy, clothing and jewelry descriptions, email campaigns, blogs and social media.
Audi Driving Experience
SUGARWICK'S creative solution brought Audi "Truth in Engineering" to life via customized driving experiences, vehicle interactions and social media content that allowed consumers to seize their moment of Truth during a series of national driving events.
Creative direction, experiential design and copywriting.
BMW "Take Charge"
SUGARWICK took on the role of creative director and copywriter to introduce BMW iPerformance electric vehicles in high-performance environments at Las Vegas Motor Speedway and Atlanta Motorsports Park.
Events were fully charged with everything that BMW associates needed to share the BMW iPerformance story with their customers, from riveting social media content to grassroots marketing insights.
SUGARWICK combined financial industry analysis with UX insights to develop a capabilities presentation that allowed Stoddard + Partners and Credit Suisse to pursue a successful business relationship.
HAMILTON PRINCESS HOTEL
SUGARWICK crafted web content, advertising and promotional copy, newsletters, blogs and social media content to invigorate the relaunch of this Bermuda luxury hotel and its new restaurant helmed by celebrity chef Marcus Samuelsson.
HOT IN CLEVELAND
SUGARWICK created a collection of "Hot in Cleveland" pitch materials to secure marketing partnerships for TV Land's breakout hit starring Valerie Bertinelli, Betty White, Wendie Malick and Jane Leeves.
"Molecular Mavericks" B2B Events
SUGARWICK developed a series of compelling B2B events inviting AT&T's C-level clients to stimulate their minds and palates with a taste of innovation, courtesy of the country's top molecular gastronomists. The program achieved 100% attendance and won a Silver Ex Award.
NSX Insider Experience
SUGARWICK crafted website copy, dealer outreach messaging and consumer communications for an exclusive live touring and driving experience targeted at newly minted Acura NSX owners.