Join In. Sing Out.
THE ASK: Channel Avon’s message of empowerment to a younger audience.
THE ANSWER: Give young women everywhere a voice through the power of music.
Avon’s first-ever global online singing and songwriting competition connected aspiring musicians around the world with a thriving online community of fans and voters and rewarded 10 finalists with a chance at a major-label recording contract.
Celebrity judges such as Fergie and Natasha Bedingfield created social media buzz and increased site traffic as fans cast over 2.5 million votes.
Avon products were seamlessly integrated into contestant makeovers, “Get The Look” videos and live global events.
THE OUTCOME: Avon Voices reached a new demographic, enhanced dialogue, increased product demand, and drove affinity for the Avon brand.